The marketing arm of BCCI led by Lalit Modi was proud to announce the fact that the Indian cricket team or rather the BCCI has overtaken the likes of Juventus, Manchester United etc. as the richest sporting body in the world. This announcement was made after the near Rs.200 crores deal with Nike.
But there is one thing amiss in all this. That is, the lack of any accountability. Manchester United is run with a professional approach. The same is the case with most of the big football clubs all over the world. It is interesting to note that all are privately owned and some like Manchester United are also listed on the stock exchange. But BCCI does not even have any permanent office address of its own. During the days of Dalmiya, everything was run from Kolkata. Now, with Pawar at the top, things are made or undone in Mumbai.
There is another thing that has come to my mind in the aftermath of the deal with Nike. None of the players have any endorsement deals with Nike. The biggest one, Sachin endorses Adidas; ditto with Sehwag. The others have contracts with Reebok. Does this deal with Nike not result in a conflict of interest? We may very well witness a row between the players and the Board as in the case involving the West Indies.
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